Founded in 2009 by former model Yael Aflalo, Reformation is the hottest ethical brand around. After the opening of a LA boutique in June this year dedicated to vintage, the label has just unveiled Reformation Jeans, a collection of sustainable, recycled denim.
Yael Aflalo's eco-friendly Californian label Reformation has been worn by the likes of Rihanna and Emily Ratajkowski since its launch in 2009, with all collections made from sustainable materials. The label has now turned its attention to one of fashion’s most popular essentials, and one of the industry’s greatest polluters, with 46 ethically-conceived denim pieces, using organic fibres, recycled materials, and much less water than regular jeans in production. The result is a responsible collection of raw, pale, black, and blue jeans in a variety of shapes and sizes. Sure to sell out quickly, find the collection at Reformation online from October 23.
The Reformation Jeans Collection is available from October 23, 2017
The Reformation Jeans Collection is available from October 23, 2017