The Future's Bright For Vegan Make-Up

Vogue takes a look at the best vegan make-up brands giving cruelty-free cosmetics some serious bite, with colours and formulas as bold as their beliefs. If you think vegan make-up and beauty products are reserved for the granola-munching and the barefoot, you’re sorely mistaken. There are myriad makers giving cruelty-free cosmetics some serious bite, with colours and formulas as bold as their beliefs. Take Kat Von D, tattoo artist turned make-up mogul, who’s as much known for her pigment-packed Everlasting Liquid Lipstick as she is for her feisty animal-rights activism (one of her most popular hashtags is #veganasfuck), through which she’s acquired a seven million-strong Instagram following. Other key players include Tarte and Obsessive Compulsive Cosmetics – both offering punchy products that are 100 per cent vegan. Some forward-thinking online retailers have even introduced a vegan search tab, meaning it's easier than ever to find certified products. Birchbox for one has a "Ingredient Conscious" section on their site, allowing you to filter down to specifically organic, cruelty-free or vegan products from their roster of beauty brands. But what brands actually mean by “vegan” in beauty terms is still, to a degree, up for debate – as yet there’s no FDA-regulated definition of the term. “There’s always a chain of production and where you stop along that chain can have huge implications,” says Sophie Pycroft, who, with her sister Hannah, founded the vegan make-up brush brand Spectrum Collections. Still, the groundswell of interest means more research across the board into animal-free alternatives. Urban Decay is working to turn existing products vegan, and Hourglass has pledged to become fully vegan by 2020. Now that’s what we call #veganasfuck. See some of the brightest and the best vegan make-up products below.