Helsinki: the first 100% sustainable fashion week
On show 30 green brands in an area organized as an Eco-Village. It's the Helsink Fashion Week organized by Evelyn Mora
Imagine a fashion world based on a circular economy and sustainability. Too difficult? In Finland, Evelyn Mora (pictured), the founder of the Helsinki Fashion Week believes it is possible, continues to invest on ‘green’ themes and was the first to apply the concept of the Eco-Village to fashion events. The first 100% sustainable fashion week will be held from July 20 to 25.
On the runway 30 brands, all green, of course, with garments crafted from recycled materials or natural and reusable fabrics. And it doesn’t end here: besides becoming a global platform for eco-fashion trendsetters, the event will take place in a space where everything will be sustainable, with a “zero waste” approach, cutting-edge green technologies and using renewable energies.
“Our aim”, says Evelyn Mora, “is to extend the concept of sustainability we have already shared in recent years to all aspects of the event, becoming an example in the world, inspiring others. And involving the entire city with cultural encounters on the theme”.