Instagram content
This content can also be viewed on the site it originates from.
When Rihanna announced she was launching a lingerie line, titled Savage x Fenty, earlier this month, fans were quick to hype up the much-anticipated collection, which will be available on May 11. After all, her other business ventures—such as Fenty Beauty, or Fenty x Puma—have turned out to be successful and, well, really, really good. Why would this be any different? To celebrate the upcoming launch, the singer-turned-entrepreneur unveiled a short video campaign on Instagram today, and it emphasizes the line’s focus on body positivity and inclusion.
Starring plus-size model Audrey Ritchie, the campaign video promotes feeling comfortable in one’s skin, and offers a sneak peek of a Savage x Fenty pale pink bra and panty set. “I have really giant boobs,” Ritchie says in the video. “They were double-Ds by the time I was in the eighth grade. . . whichever gender you choose to have sex with, you should be proud and find yourself sexually.” In earlier campaign posts, Queen Rih herself also modelled some of her lingerie styles, where she previewed a pink lace bodysuit, among others.
The collection will indeed reflect the demand for more diverse lingerie sizing. On the brand’s site, where consumers can sign up for newsletters and pre-enter their sizing information, available bra sizes range from 32A to a 44DD, while underwear sizes range from an extra-small to a 3X. Get those credit cards ready.